Tavi Gevinson, also known as ‘Style Rookie’, made the cover of favor bible Pop mag in August and Love in September, where she seemed to be interviewed by Pixie Geldolf.
Her fashion blog attracts 500,000 hits monthly and she is taken so seriously with the industry that they earned front row seats at all the biggest shows during Ny Fashion Week, where editors and celebrities could be seen respectfully watching over her shoulder.
In the passion for this unique and engaging fashion writer, it’s rather surprising to find that Tavi can be a 13-year-old blogger from suburban Chicago.
The ‘Style Rookie’ blog was made in 2008 when Tavi was just 11, and her writing illustrates this type of knowledge of her favoured subject that it was first assumed to become a fake created by fashion insiders. It features a professional feel and features analysis of magazines pictures of her quirky daily outfits.
Kate and Laura Mulleavy, the sisters behind the award-winning fashion label Rodarte, contacted Tavi after finding her blog just eight months after she began it, and she or he has since become their muse, helping to present their line.
“Tavi making you take into consideration things differently,” said Kate Mulleavy, “She enables you to see things differently.”
Indeed, Tavi Gevinson is apparently a serious phenomenon.
Her first experience with paid journalism was for Pop’s website, giving her thoughts on Nyc Fashion Week. “For seven days I had been inside a utopia brimming with individuals who can recognise that my jacket is Luella and appreciate which i stuck an upside-down doll in its chest pocket,” she wrote.
“Tavi’s amazing,” says Charlie Porter, deputy editor from the style journal Fantastic Man. “She’s so inquisitive, with your a clear, curious eye,”
While a sense of fashion and type is a matter of opinion, this extract from ‘the new girl in town’s Bat Mitzvah speech is a great one of why people hope that individuals always hear more in the teenager who won within the fashion industry.
“As I said earlier, the Nazarites wore sufficient to help keep them warm, believing that that has been the wish of God. Over not too long ago I have become increasingly enthusiastic about clothing, and possess created clearer comprehension of the thought that clothing might be art… Rei Kawakubo, who many regard since the first conceptual designer and whose clothes can frequently inspire uncomfortable thoughts or feelings in people, is the best designer on earth… Using fashion as self-expression can be beyond wearing a shirt having a slogan, as clothing is able to evoke a full feel, or atmosphere, or emotion, or world.”
